Magnetic Book Cover Design
If any of these covers were men to me, they would be Sam Elliott. Or Kit Harrington. Leonardo Di Capprio. Charlie Hunnam. Gerard Butler.
Okay, all of the above… So besides clearly having an inscrutable, eclectic taste in men, what am I saying?
That these covers have ROCKED MY WORLD. I fell head over heels in lust with them. And really, I don’t say that much. As a cover design specialist for 18 years, I’m super-highly judgmental about design. I don’t just love any new bright and shiny thing that crosses my path. Except shoes.
But the real reason why I’m so gaga for these designs is because they are different. And being different works for them. They are daring, bold, and they break all those staunch, traditional rules about how “design should be.” Pish.
Book cover design should be eye-catching; burned down into the core of a viewer’s skull…a drug that entices…that has that magnetic, psychic ability.
Gone are the days of inside-the-box conventionality. With the self-publishing boom came a new era of self-confidence; a courageous, fearless, adventurous commonwealth of publishing pioneers who continue to break new ground and set their own rules.
Another reason I love these designs is because they are so eloquently executed. They epitomize a cover’s purpose: To Draw Attention. Although deliberately callow, these compositions emanate a subliminal, alluring sophistication that appeals to the masses. They also meet the fundamental criteria for actually getting noticed: Bold colors, large fonts, and simple, albeit cleverly twisted layouts.
I see this ‘disheveled’ look gaining more popularity in the months to come—especially in the fiction arena, as more and more authors lay claim to their own unique, memorable branding. It will certainly be exciting to see what new design trends emerge from these bodacious, audacious authors and artists.